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The Queer Gaze

Introducing The Queer Gaze – our latest campaign featuring an LGBTQ+ cast of creatives, athletes and activists in celebration of our Pride 2022 capsule collection.

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Challenging conformity and normative archetypes, the queer gaze recognizes and celebrates the perspectives of lesbian, gay, bisexual, transgender and queer people.







This perspective informs our creativity, our lives, our contributions, our art, and moreover, the notions of our existence. These are their stories.

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Nicola

Olympic Champion Athlete

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Nicola is the first-ever female flyweight Olympic champion to win two gold medals in boxing.







After retiring as a world-class athlete with an undefeated record, Nicola has devoted her voice and platform to the LGBTQ+ community in the UK. She has been named the most influential LGBTQ+ person in Britain by The Independent.

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Jimmy

Chef & Cookbook Author

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Jimmy is a Swedish-Chinese chef, cookbook author and TV personality.







He identifies a gay man and uses his platform to bring representation to LGBTQ+ people from Asia living in western countries. His queerness is something he praises as it gives him a unique perspective and point of difference.

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Titi

Hairstylist

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For German hairstylist, Titi, hair and beauty are a matter of opinion.







Specializing in afro hair, Titi's work emphasizes the beauty of afro hair in a world where Western beauty norms are too restrictive and narrow. She is a beacon of inclusivity, and her powerful ways of expanding what is considered beautiful are truly inspirational.

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Jeuru

Musician & Model

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Jeuru is an American singer, songwriter, rapper, and model, based in Copenhagen.







For Jeuru, honesty and acceptance are the keys to a rich life. Growing up in New York, he knew from an early age that he wasn't like everyone else, but chose to embrace his individuality and identity. He is an artistic powerhouse defining queer culture today.

Pride Collection

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Pride Piqué Polo Shirt
Pride Piqué Polo Shirt
Responsible choice

Pride Piqué Polo Shirt

£90.00
Pride Heavy Rugger
Pride Heavy Rugger
Responsible choice

Pride Heavy Rugger

£120.00
Pride Piqué Polo Shirt
Pride Piqué Polo Shirt
Responsible choice

Pride Piqué Polo Shirt

£90.00
Pride Heavy Rugger
Pride Heavy Rugger
Responsible choice

Pride Heavy Rugger

£120.00