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GANT, a protected brand

Founded in 1949 by Bernard Gantmacher in New Haven, Connecticut, GANT is fully committed to the protection of its brand and the defense of its rich heritage as the original in preppy American sportswear with European sophistication.

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Safeguarding our values

In order to safeguard our core values of authenticity, innovation, and passion, GANT's intellectual property rights are protected by a dedicated team in partnership with public authorities around the world.

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An authentic brand

Remaining an authentic brand is of the highest importance to GANT. Counterfeiting goes against fair and legitimate trade and is disrespectful of labor standards, safety standards, and environmental norms. Accordingly, fighting counterfeiting is part of GANT’s corporate social responsibility.

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Fighting counterfeits

Fighting counterfeits is also in the interest of GANT's clients, partners, and employees, helping to protect GANT's ability to continue to invest and innovate. GANT distributes exclusively through a network of passionate authorized retailers to always ensure authentic, high-quality GANT products and impeccable service.