GANT Rugger

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GANT Rugger is all about creating modern fashionable clothes with a distinct vintage edge. Digging deep into the archives and delivering authentic pieces with a broken preppy vibe.

For Spring/Summer 2014, Stockholm meets New York, and we've created the quintessential wardrobe for our cross-cultural friends heading to a never-ending Swedish midsummer celebration. Everyone wants a piece of it, so we decided to let these two worlds meet. We're calling it #STONYC and it's all about finding inspiration in the people around us. Still keeping it dressy but messy, the collection is an unholy alliance between Swedish pagan traditions and American Sportswear, yet here they are uniting like brothers. Mixing crisp colours with saltwater-drenched pastels, it is American Sportswear slightly revised, with fine-tuned Scandinavian tweaks. There is a Stockholm-centric influence most noticeable within knitwear and our new wild flower prints.

This collection is designed to be more fitted than our mainline collection.

GANT Rugger is available online and in our Rugger Store on Beak Street and downstairs in our Regent Street store as well as select retailers such as Liberty and Mr Porter.

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