Welcome to The Lookout, your new weekly insight into the exclusive GANT lifestyle, which combines a peek at our contemporary wardrobe essentials with world-class editorial content.
It all started with our often-told story of Bernard Gantmacher, a passionate American shirtmaker, who, with his skilled craftsmanship and years of experience, created shirts that became synonymous with the Ivy League Look.
A GANT shirt is not just any shirt. We see the shirt as perhaps the most versatile item in a stylish wardrobe, one that often gets overlooked as just a simple layering piece (but it’s really so much more than that).
Our GANT Rugger line consistently reinvents vintage preppy classics for today’s modern man and woman. Drawing upon its Ivy League heritage, GANT Rugger perfectly captures that enviable East Coast style and attitude.
